That's not a slow drift. It's a market that's rewiring its supply chain in real time, and it comes with a catch most newcomers miss: 83% of that volume, by value, comes from a single origin — Brazil. Colombia and Guatemala barely register next to it.
For a roaster or trading house looking at Türkiye, that concentration is the real story, not just the growth line:
We build Radar reports exactly for this kind of question: how big is the opportunity, what do you need to clear customs and labeling, and how is the category actually advertised and sold once it lands.
Working on a market-entry case of your own? Drop your product + target country in the comments and we may feature it in a future Radar Request.
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