Practical guides and perspectives from the Survantis team.
In fiscal 2025, Japan’s matcha shipments to the US jumped to 3,750 tonnes, worth $169.7 million — up 97% in value on just a 69% rise in volume. That gap matters: buyers are competing hard for a tea that mills can’t…
The US matcha market hit $965.8 million in 2025, with North America's matcha segment growing at roughly 8.6% CAGR through 2033. Cafés have turned matcha lattes into a permanent menu item, not a seasonal trend. Here's…
That gap is the whole case for open-ended questions — and the whole headache of analyzing them. People say more, and messier things, when you don't hand them a list. The cost shows up downstream. Item nonresponse on…
But in our work, tariffs are rarely the thing that actually kills a market entry. They're annoying, they're costly, but they're knowable. What kills deals is softer: a distributor who overpromises reach, a price point…
We used to think a CAPTCHA and one attention check were enough. They aren't. Click farms now share qualification criteria in private groups, and AI tools can complete a survey persona-by-persona in minutes. Basic…
