39% of companies say they've delayed entering a new market because of regulatory uncertainty. 14% have abandoned a market entry plan altogether.
We talk to exporters and brand teams every week, and the pattern holds: it's rarely the product that trips people up. It's one of three things.
Every market we've looked at breaks differently. Sometimes it's a certification nobody flagged. Sometimes the price was never tested against local willingness to pay. Sometimes the product was fine and the channel just wasn't there.
So: which one has cost you the most time or money — regulation, pricing or distribution? Curious to see where the pain actually sits for this group.
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