Japan just posted its best year ever for tea exports — and matcha is doing the heavy lifting.
In fiscal 2025, Japan’s matcha shipments to the US jumped to 3,750 tonnes, worth $169.7 million — up 97% in value on just a 69% rise in volume. That gap matters: buyers are competing hard for a tea that mills can’t produce fast enough. Tencha harvests are shrinking in some regions while every café chain in North America wants a matcha line on the menu.
For anyone sourcing or launching matcha in the US, three things to get right before the first shipment:
We pulled this from a Radar-style look at matcha in the US: market size and demand drivers, the import and labeling rules, and how brands are advertising matcha right now.
Working on a product and country of your own? Drop them in the comments and we may feature it in a future Radar Request.
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