USApple's 2026 Industry Outlook is blunt about it: front-of-store space once reserved for fall apple promotions is going to berries, table grapes and imported fruit that sells year-round. Apples still fill the produce aisle, but they're losing the premium real estate that drives impulse buys and brand visibility.
Here's the twist: while the domestic cart shrinks, the border tells a different story.
For apple marketers, that's two different games at once. At home: fight for shelf space with a merchandising and promotion plan, not just a harvest. Across the border: Canada is a near-zero-tariff, cold-chain-ready market under USMCA that's actually growing, which makes retail partnerships and seasonal ad spend there worth a much closer look.
If you sell produce into the US or are weighing Canada as your next stop, how are you tracking shelf space and retailer buy-in before you commit marketing budget? This is exactly the kind of three-part read — market, trade rules, media — a Radar report is built for.
Practical guides on questionnaire design, qualitative analysis and market entry. One email a month. Unsubscribe anytime.
We pulled this one apart for an exporter who asked us about entering the French halal meat category, and the gap between demand and structure is striking. An estimated 6-7 million Muslim consumers drive strong, steady…
We keep getting asked by tea exporters whether the US is “worth the paperwork.” The data says yes, but the paperwork has specific traps. A few things worth knowing before you ship: Plain matcha clears US customs…
Here's what the data shows. Iran's cheese market was worth $2B in 2024, the third-largest in the MENA region after Egypt ($3.9B) and Turkey ($3.5B). Consumption hit 341K tons that year, with local brands like Kalleh…
